Principal, Customer Intelligence

Who We Serve

Intuit uses technology to solve our customers' most important problems: putting more money in their pockets, eliminating unnecessary work and complexity, and helping them make financial decisions with confidence. Our flagship products reflect our commitment to transforming how people manage their finances, run small businesses, and pay employees. Small businesses are the engine of the economy. In the U.S. they employ 60% of the workforce and create 80% of new jobs, yet most face long odds. Intuit's Global Business Solutions Group (GBSG) exists to change those odds, giving small businesses the tools and confidence to manage their money, run their operations, and grow. It is Intuit's largest, most established business, and one of its fastest moving.

Job Overview

This role sits on the Customer Intelligence team within Strategy & Business Operations, which acts as the strategic signal layer for QuickBooks. We marry disparate insights and data sources — primary research, voice of customer, behavioral and profiling data, industry intelligence — into customer-driven stories that shape where QuickBooks invests. As a Principal, you'll be the insights thought partner to VP leaders across our highest-priority bets in the Global Business Solutions Group (GBSG), especially our Small Business Group (SBG). You’ll guide the end-to-end learning and measurement plans that fuel our strategy and synthesize the collective insights signal into what performance is telling us and where the biggest opportunities sit. You'll partner closely with Business Operations to embed that signal into initiative operating rhythms so that prioritization and course-correction are grounded in holistic customer truth.

In this role, you'll personally lead high-visibility strategy projects end-to-end — framing problems, pressure-testing analysis, and shaping the narrative with leaders across Product, Marketing, Sales, Finance, and Customer Success. We're looking for a strategist with strong insights craft who is hypothesis-driven, structured, opinionated, and relentlessly focused on the decision at hand — and who raises that bar for the team around them. If you've ever been frustrated that great customer insight didn't change anything, this is the role where changing something is the job. We're expecting you to not only understand and unpack the insights, but also be a critical partner to the business and have a real recommendation on how we action.

Responsibilities

• Serve as a trusted advisor to VP/Director+ leaders — define the questions their strategy must answer to be developed and executed, build learning and measurement plans, and advise directly on high-stakes decisions; maintain a pulse on the current state of the strategy and proactively flag where additional learning or refinement is needed
• Partner with Business Operations to connect insight to execution — embed customer signal into operating rhythms and planning cycles, turning strategy into delivery
• Lead complex, ambiguous strategy projects — frame the problem, develop the hypotheses, design a multi-method approach, run the analysis, and deliver a recommendation with a clear point of view
• Mobilize insights — go beyond 'here's what we learned' to frame option sets, articulate tradeoffs, recommend an execution path, and define how we'll measure whether it worked
• Build AI-native ways of working — make our insights system AI-first across how we capture, analyze, and deliver insights, and champion tooling that democratizes access to customer truth across the business
• Advance our customer listening and intelligence infrastructure — sharpen how and where we capture direct feedback, and help build AI-native tools that connect our insights sources so teams across the business can get trusted, cited answers
• Raise the craft bar as a thought leader — role model structured problem solving and executive communication, mentor other insights professionals, and develop reusable, AI-native frameworks and playbooks that make the team smarter and faster

Qualifications

• 8–12+ years of experience in customer insights, strategy, analytics, management consulting, or a related field
• Experience advising senior executives on complex, high-stakes decisions; you can lead with the answer, structure a clear and concise narrative, and get a VP to a decision in one conversation
• Structured problem solver who can break down ambiguous, complex problems into addressable components, develop hypotheses that guide the work rather than waiting for data to speak, and know when to kill your own hypothesis; you can turn a broad need into a scoped plan with a clear approach, timeline, and owners
• Hands-on practitioner: you've personally designed, executed, and analyzed insights projects end to end, working independently, and you're comfortable being the one who does the work
• Multi-method by instinct — you choose the approach that fits the decision (survey, qualitative, behavioral analysis, industry intelligence, or some combination) rather than defaulting to the method you know best, and you can fuse structured and unstructured sources into a single coherent story
• Strong business judgment — you connect customer signal to strategy, financial performance, and execution, and you can tell which findings actually change a decision
• Comfortable with data — you can interrogate a dataset, spot when a signal is biased, incomplete, or misleading, and explain what that means for the conclusion
• Influence without authority — you build trusted relationships with senior stakeholders across Product, Design, Marketing, Analytics, Data Science, Business Operations, and Customer Success, and you're persuasive when findings are surprising or unpopular
• Self-starter — you proactively identify the questions worth asking rather than waiting to be assigned them, and you find creative ways around roadblocks
• AI-forward — you actively use AI to accelerate and expand what's possible in insights work
  • Bonus:
• Experience at a top-tier management consulting firm, or in a corporate strategy or business operations function
• FinTech, SaaS, or small business software background, or first-hand experience working with small businesses or accountants

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $207,000 - $280,000